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Strategic Advice for Hotel Real Estate

Quality advice leads to quality decisions

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Our advisory specialists assist in maximizing profit, minimizing risk and enhancing the management of company assets. We have the expertise to deliver strategic hotel and hospitality advisory services for smaller one-off assignments to large-scale, highly specialized projects.

Quality advice leads to quality decisions—and with rapid market change, hoteliers and owners must adapt and adjust their strategies. Our clients require flexible, reliable and increasingly sophisticated hotel real estate solutions. They choose us because of our reputation for consultation and customer-centric approach, and because we offer a comprehensive suite of hotel advisory services, including:

  • Highest and best use
  • Due diligence
  • Market and feasibility studies
  • Transaction advisory
  • Corporate structuring
  • Development consulting
  • Operator selection
  • Hotel contract negotiation

Our international reach, scope of services and dedication to achieving the best results ensures our clients gain competitive advantage.

Trends and Insights

Global Hospitality Research Hub

When making critical decisions about hotels and hospitality real estate, investors want to know that their advisors are armed with relevant data and proven resources. Dotting ‘i’s and crossing ‘t’s is a labour of love for our hotels & hospitality research team and their due diligence results in thought-provoking insights into the ever changing nature of this dynamic industry.

Get our latest hotel market reports.

IT increasingly vital aspect of hotel operations

JLL Hotels & Hospitality group has become to first real estate advisor in the world to join forces with a hospitality-specific IT company, Avenue9, to bring digital systems expertise to its clients. The partnership reflects the importance of technology in the growth of the hotels sector and is the first of its kind in the industry.

Learn more about Avenue9's expertise.

What does the Marriott-Starwood merger means for hotel owners?

Much has been made of the merger between Marriott and Starwood and how the new hotel behemoth will be received by guests, customers and the industry. Yet overlooked in all this stir is one of the most important players in the industry – hotel owners.

Read the article in TTG Asia.